World of Wine Event, LLC

Audience Demographics

Attracting over 9,000 wine and food enthusiasts and industry tastemakers at this five-day event, the San Diego Bay Wine & Food Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services:

Attendee median age: 30-50 years
64.5% are females
60.1% of attendees have an annual household income of over $100,000
Is seeking financial goods and services such as mortgages, life insurance, and investment advice
Consider themselves connoisseurs of fine wine and food
Dines out five to seven times per month at a fine dining establishment
Purchases an average of two to three cases of wine per month
Frequently cooks and entertains at home for large dinner parties
Over 30% stay in a San Diego hotel during the week of the Festival
30.4% of attendees are from outside of San Diego County