Eric Rubin

Eric Rubin, Founder of Tres Agaves Tequila

Eric is the original founder of Tres Agaves Restaurants, which are guided by the principles of dedication to the food & Tequila of Jalisco and a strong belief that not just owners and managers but all staff should visit Tequila distilleries to increase their Tequila knowledge and passion. He built a Tequila training program that is widely considered to be the best in the business. And as luck would have it, along the way he accumulated a vast amount of knowledge with over 120 distillery visits under his belt. One thing he is most proud of is that there are currently 10 former Tres Agaves staff who have moved onwards & upwards to be either bar managers, bar owners, or brand ambassadors.

In 2010 Eric and 2 partners launched Tres Agaves Products Company? producing their own 100% agave Tequila as well as agave nectar and margarita mix. They work with one of Mexico's oldest distilleries, 'El Llano', to produce a proprietary Tequila that is very oldschoolinits' approach? it'sentirely estateproduced,is extremely highquality,but is also affordable.Tres Agaves Añejo was awarded the highest rating for a Tequila in the Ultimate Spirits Challenge for 2010, and the Blanco and Repo took 2 out of 3 Chairmans' Trophies in the Ultimate Cocktail Challenge. Both mixer products were awarded gold medals from the Beverage Testing Institute. Tres Agaves Products are currently distributed in 8 states, and thecompany has grown to 15 employees and a separate demo & events team of 10.

Eric has been interviewed and quoted frequently and is extremely knowledgeable on anythingTequila and agave related. He has spoken or led classes at the Las Vegas & Phoenix TequilaFestivals, the Spirits of Mexico Festival in San Diego, and the SF Chefs Festival in San Francisco. In his past restaurant life he was on the Board of Directors of the Golden Gate Restaurant Association, and was a founding member of the SF Chefs and A Taste of South Beach food & beverage events.

In his spare time Eric coached Little League baseball for 34 years. The 'Sharks' were either SF champions or runnersup 11 out of 12 years. The players were always very appreciative of the agavebased limeade served at practices and games. He also served on the Board for SF Rec & Park Youth Baseball. In 2008 he founded SF Restaurant Softball Days which has grown to nclude teams from 16 restaurants & bars. He enjoys playing softball, racquetball, and tennis.

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