Audience Demographics

Attracting over 9,000 wine and food enthusiasts and industry tastemakers at this five-day event, the San Diego Bay Wine & Food Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services:

• Attendee median age: 30-50 years
  
  
• 64.5% are females
  
  
• 60.1% of attendees have an annual household income of over $100,000
  
  
• Is seeking financial goods and services such as mortgages, life insurance, and investment advice
  
  
• Consider themselves connoisseurs of fine wine and food
  
  
• Dines out five to seven times per month at a fine dining establishment
  
  
• Purchases an average of two to three cases of wine per month
  
  
• Frequently cooks and entertains at home for large dinner parties
  
  
• Over 30% stay in a San Diego hotel during the week of the Festival
  
  
• 30.4% of attendees are from outside of San Diego County